In 2018 the Google brand was valued at over $132 billion – are your key brands protected?

Strong IP protection is important – but it’s only one component of commercial success. Let us give you the full picture.

Nearly 10,000,000 trade mark applications (WIPO and based on class count) were filed worldwide in 2016 – are your key brands registered?

Almost 80,000 trade mark applications were filed in Australia in 2018. Are you protecting your key brand assets by registering them as trade marks?

Blogs tagged with "tips"

09/03/2020

Key Points Trade marks are often the most valuable asset of a target company in any M&A ...

31/07/2017

The information below provides some general information on matters to consider when selecting a trademark.

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