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The vast majority of people investing in IP fail to realise any return, even when they use a patent or trademark attorney. Why is this so?
The main reason is that the IP registration systems simply reward inventions, designs and brands that are unique - commercial value is not a consideration. The key to success is aligning your IP and commercialisation strategies.
At O’Sullivans Patent and Trade Mark Attorneys in Perth, WA, we excel at understanding each client’s intellectual property in a commercial context. We know what to protect and how best to protect it. We see through the hype that surrounds IP and technology – and keep the commercial opportunity clearly in sight. Read more.