90% of the market value of the top 500 US companies is attributed to intangible assets such as patents and trade marks.

BUT less than 1% of US patents are commercially viable. 

The vast majority of people investing in IP fail to realise any return, even when they use a patent or trademark attorney. Why is this so?

The main reason is that the IP registration systems simply reward inventions, designs and brands that are unique - commercial value is not a consideration. The key to success is aligning your IP and commercialisation strategies.

At O’Sullivans Patent and Trade Mark Attorneys in Perth, WA, we excel at understanding each client’s intellectual property in a commercial context. We know what to protect and how best to protect it. We see through the hype that surrounds IP and technology – and keep the commercial opportunity clearly in sight. Read more.