O’Sullivans is a life-raft of practical, commercial IP advice in an ocean of legal jargon and IP hype.
Understanding your technology is important but understanding why it’s critical to the success of your business is everything.
Over 1,240,000 registered design applications were filed worldwide in 2016 (WIPO) – are you using your IP to get on the front foot?
In 2018 the Google brand was valued at over $132 billion – are your key brands protected?