Over 80,000 trade mark applications were filed in Australia in 2023 (according to IP Australia). Are you protecting your key brand assets by registering them as a trade mark?
Over 31,000 standard patent applications (IP Australia) were filed in Australia in 2023. Are you using patents to secure your long term competitive advantage?
Registered your brand as a domain name? Now register a trade mark – it’s the only way to really own that brand
Understanding your technology is important, but understanding why that technology is critical to the success of your business, that is everything