IP that does not underpin a sustainable competitive advantage is a waste of your valuable time and money. Let us help you focus on the IP that matters.
Almost 30,000 standard patent applications (IP Australia) were filed in Australia in 2018. Are you using patents to secure your long term competitive advantage?
Registered a business or company name? Now register a trade mark – it’s the only way to really own your name.
Strong IP protection is important – but it’s only one component of commercial success. Let us give you the full picture.