Over 1,240,000 registered design applications were filed worldwide in 2016 (WIPO) – are you using your IP to get on the front foot?
Nearly 10,000,000 trademark applications (WIPO and based on class count) were filed worldwide in 2016 – are your key brands registered?
In 2018 the Google brand was valued at over $132 billion – are your key brands protected?
Understanding your technology is important but understanding why it’s critical to the success of your business is everything.