O’Sullivans is a life-raft of practical, commercial IP advice in an ocean of legal jargon and IP hype.
Understanding your technology is important but understanding why it’s critical to the success of your business is everything.
Nearly 10,000,000 trade mark applications (WIPO and based on class count) were filed worldwide in 2016 – are your key brands registered?
Almost 30,000 standard patent applications (IP Australia) were filed in Australia in 2018. Are you using patents to secure your long term competitive advantage?