In 2025 the Apple brand was valued at over $470 billion* – are your key brands protected? (*https://interbrand.com/best-global-brands/global/)
Over 15 million trade mark applications (WIPO and based on trade mark class count) were filed worldwide in 2024 – are your key brands registered?
Almost 100,000 trade mark applications were filed in Australia in 2025 (according to IP Australia). Are you protecting your key brand assets by registering them as a trade mark?
Over 30,000 standard patent applications (IP Australia) were filed in Australia in 2025. Are you using patents to secure your long term competitive advantage?