IP that doesn’t underpin a sustainable competitive advantage is a waste of time and money. Let us help you focus on the IP that matters.

Over 15 million trade mark applications (WIPO and based on trade mark class count) were filed worldwide in 2023 – are your key brands registered?

In 2024 the Google brand was valued at over $330 billion* – are your key brands protected? (*www.statista.com) 

Over 80,000 trade mark applications were filed in Australia in 2023 (according to IP Australia).  Are you protecting your key brand assets by registering them as a trade mark?