Patenting a Medical Innovation

Straps Australia

Industry / Business type: Soft orthotic braces


Straps Australia market a range of award-winning, patented soft orthotic bracing garments designed to help children, adolescents and adults with gait and postural abnormalities.

Straps Australia’s Spiral Thigh Brace™ was awarded the ABC New Inventors Award for Medical Innovation. 

O’Sullivans Patent Attorneys was engaged after Straps Australia became dissatisfied with its previous IP adviser.  We reviewed and adapted the client’s patent strategy to fit their commercial strategy, and made submissions to the relevant registration authorities to secure a granted patent – on an agreed and fixed budget.

Our pragmatic commercial advice enabled Straps Australia to navigate the patenting process and secure a patent for their innovative orthotic bracing garments.  The patent now underpins their ongoing commercialisation activities.

What Straps Australia say........

Selecting O’Sullivans as our IP advisor was one of the easiest business decisions we’ve made. After spending time and money with two previous advisers, we knew after the second meeting that with O’Sullivans we had found what we were looking for: no non-sense, to-the-point, tactical as well as strategic guidance. Things got done. As simple as that. 


What is a patent?