Understanding your technology is important but understanding why it’s critical to the success of your business is everything.
O’Sullivans is a life-raft of practical, commercial IP advice in an ocean of legal jargon and IP hype.
Registered a business or company name? Now register a trade mark – it’s the only way to really own your name.
Almost 30,000 standard patent applications (IP Australia) were filed in Australia in 2018. Are you using patents to secure your long term competitive advantage?